You know you're good at what you do. So do your clients. But how do you get seen in a world where it feels like coaches are everywhere?

How do coaches with less experience consistently book the clients you should be working with?

And why are some coaches able to step effortlessly into the spotlight while you feel lost in the crowd?

Problem #1: You're lost in translation

There's a gap between what you know and your ability to communicate that in a way that doesn't end up sounding like every other coach.

Problem #2: Your next client depends on your network being polite

Referrals from clients and your network only go so far. And hope is not a strategy. You need a predictable way to attract the right clients. Something where you pull the levers.

Problem #3: You're seen as a short-term problem fixer, not a longterm strategic partner

When clients see you as "someone who comes in and does some coaching", you get hired like a temporary contractor. You come in, fix the problem, and then it's good-bye.

When clients see you as their strategic advisor, you become essential to their growth, not optional.

The Shift

Ever hear something like? "You do a lot more than just coach!"

Clients say it when they finally get what you really are:

Strategist. Psychologist. Analyst. Mentor. Trusted partner.

It's how they start testimonials: 'Dana's more than just a coach…"

That’s the shift.

It’s when clients finally understand the depth of your value. And why they can’t do it without you.

But here’s the problem: They only say it after they’ve hired you.

Which means your marketing is massively underselling you.

That shift needs to happen before the discovery call. Before the price conversation.

That’s what your marketing must do now:

Redefine who you are, and the remarkable value you bring.

That's the work I'll do with you. If that's a conversation you'd like to have, book a 20-minute obligation-free call.