"Damn! I'd buy that!
"Damn! I'd buy that!
This is how great copy should make you feel about your own offer. Every buying decision is a feeling.
This is how great copy should make you feel about your own offer. Every buying decision is a feeling.
Copy you can feel. Results you can bank.
Forget the idea of a wordsmith. A direct response strategic copywriter is part scientist, part engineer and all creative-problem solver.
And we measure everything.
That's how I can tell you I’ve written sales pages and emails that have filled high, four-figure coaching programs.
And designed and managed a LinkedIn campaign that brought in $70k in sales.
I’ve turned one business owner's expertise into a flagship, four-figure course, and designed and created a sales pipeline for a four/five-figure consulting service in the financial services sector.
I’ve helped clients create offers, outline books, ghostwritten speeches and newsletters, created launch strategies.
And my favorite sale to this day? Beating an existing sales ad to sell Gold bars cast by the man who inspired Goldfinger.
Whatever your goals, I'll work with you to create a project that fits your budget, delivers on your expectations and does it on time. For copy that connects emotionally and for results that are measured on your accountant spreadsheet.
Forget the idea of a wordsmith. A direct response strategic copywriter is part scientist, part engineer and all creative-problem solver.
And we measure everything.
That's how I can tell you I’ve written sales pages and emails that have filled high, four-figure coaching programs.
And designed and managed a LinkedIn campaign that brought in $70k in sales.
I’ve turned one business owner's expertise into a flagship, four-figure course, and designed and created a sales pipeline for a four/five-figure consulting service in the financial services sector.
I’ve helped clients create offers, outline books, ghostwritten speeches and newsletters, created launch strategies.
And my favorite sale to this day? Beating an existing sales ad to sell Gold bars cast by the man who inspired Goldfinger.
Whatever your goals, I'll work with you to create a project that fits your budget, delivers on your expectations and does it on time. For copy that connects emotionally and for results that are measured on your accountant spreadsheet.
I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.
It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.
What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.
Sales and lead-gen funnels
Sales and lead-gen funnels
Website copy
Website copy
Sales pages and emails
Sales pages and emails
Video Sales Letters
Video Sales Letters
Landing pages
Landing pages
Lead magnets
Lead magnets
Information Product Design
Information Product Design
Brand messaging
Brand messaging
Projects options
I offer done-with-you and done-for-you projects. So you get to decide how you market your business and how hands on or off you are.
Every project is custom created around your goals and budget, and comes with post-project support.
I offer done-with-you and done-for-you projects. So you get to decide how you market your business and how hands on or off you are.
Every project is custom created around your goals and budget, and comes with post-project support.
Done with you
Want to be your own copywriter? I'll provide the strategy + custom plan. You do the writing and I'll be your copy editor when your drafts are ready.
Done for you
Bring me on board as your strategic copywriter. Together, we'll create your sales strategy and I'll manage and deliver on all the deliverables.
“We’ve worked with Paul on developing an online marketing strategy for our financial advice model for young doctors.”
He’s helped us optimize our prospect funnel by making clear how we can use marketing to attract those prospects who may want what we’re offering without cluttering our lists with those who won’t.
His perspective is that marketing shouldn’t simply return the maximum number of unqualified names, but rather actively encourage and qualify the right prospects while weeding out the wrong ones.
This protects our time and attention.
Beyond the technical, Paul is easy to work with and has an amiable assertiveness that keeps us from wandering off into the weeds.
I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.
It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.
What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.
Jim Hemphill |
CEO, TriageMD | Financial Consultants
Done with you
post-project support
Your business, your voice, your copy
A lot of business owners want the best of two worlds. Professional-level copy they write themselves.
If you do it right, you can have just that.
The key is, you can't go it alone.
My Done With You service, is a full collaboration. It makes sure you have everything you need to be your own best copywriter.
A lot of business owners want the best of two worlds. Professional-level copy they write themselves.
If you do it right, you can have just that.
The key is, you can't go it alone.
My Done With You service, is a full collaboration. It makes sure you have everything you need to be your own best copywriter.
You'll get a comprehensive report on what you can keep and what must change in your existing marketing.
Plus a detailed writing plan and feedback from me as you go.
All wrapped in a simple and effective marketing strategy.
You'll get a comprehensive report on what you can keep and what must change in your existing marketing.
Plus a detailed writing plan and feedback from me as you go.
All wrapped in a simple and effective marketing strategy.
Done For You
post-project support
Professional grade copy and strategy
When you're busy, you want the peace of mind that comes with having a reliable, always-on-time, high-quality copywriter in your corner.
Because you need more than just a hired pen or order taker.
You need an expert brain who can dig in and help you sell more and sell better.
I'll be there to…
cover all your ongoing copy needs
troubleshoot and optimize existing campaigns
brainstorm new ones
overhaul and upgrade offers
find and plug leaks in your lead generation
make sure 100% of your value is being communicated to your perfect buyer
“Paul is like no other business development coach, mentor, consultant or advisor you’ll ever meet. His ability to “see”—both what is and what could be—is unparalleled.”
“Paul is like no other business development coach, mentor, consultant or advisor you’ll ever meet. His ability to “see”—both what is and what could be—is unparalleled.”
Paul really got me as a person and was able to pinpoint the reasons my business was stuck on a plateau. He helped me figure out how to reposition my business to attract my ideal clients.
Even before we finished our sessions, a company on my dream client list cold-messaged me about my services. That proved pivotal to my business.
Thanks to Paul, I leveled up my business to provide the kind of premium, white-glove service I enjoy—and get compensated accordingly.
Paul is as intuitive and empathetic as he is analytical and razor-sharp. Your eyes will be opened, and the truth you’ll uncover will compel you to meaningful, purposeful action.
I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.
It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.
What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.
Vesna Mirosavljev |B2B Marketing Consultant
Amazing changes and a deep ability to handle expert material
I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes.
He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing.
He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly.
He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client. It was a great deal of work and he did it very efficiently.
It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any professional or business.
I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes.
He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing.
He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly.
He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client. It was a great deal of work and he did it very efficiently.
It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any professional or business.
I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.
It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.
What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.
Dr. Dominika Farley |
Cognitive Behavioral Therapist
Clarity and a clear way forward on your biggest challenges
We consulted with Paul on our client acquisition strategy as we were unsure how to position ourselves in our niche and market our experience and capability.
Paul helped us focus on our present and future visions for our business. He was very methodical, thought-provoking and his supportive and challenging style were just what we needed.
We would certainly recommend working with Paul if you are looking for a marketing 2.0 reboot; a fresh approach focused not just on your current requirements, but also on your mid and long-term goals.
Thanks, Paul!
I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.
It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.
What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.
John Condon |
Healthcare Services Consultant
Contact
Like to see what we can achieve in a first project?
15-20 minutes. That's all it takes to see if there's potential to do some great work together.
No obligations or expectations.
Just an informal chat and you decide what happens next.
Contact
Like to see what we can achieve in a first project?
15-20 minutes. That's all it takes to see if there's potential to do some great work together.
No obligations or expectations.
Just an informal chat and you decide what happens next.
Contact
Like to see what we can achieve in a first project?
15-20 minutes. That's all it takes to see if there's potential to do some great work together.
No obligations or expectations.
Just an informal chat and you decide what happens next.