Be relevant, valued and easy to find in a saturated market

Be relevant, valued and easy to find in a saturated market

Okay if we skip past 97% of your competition?

I reviewed 100 Forbes Coaches Council Members to see how well they did at calling out to their ideal clients.

These coaches were all established and very competent, but I saw the same thing over and over.


A reluctance to market or a Frankenstein approach that created more confusion than clarity.


And remember, your clients have thousands of coaches looking for their attention. Clients will ruthlessly dismiss anyone with fuzzy messaging.

How did our 100 coaches do?

Only 3% had strong, clear, cross-platform messaging that did a good job at calling out to and engaging their ideal clients. That brings us to why most coaches worry about being invisible.

You can't be visible if your own marketing makes you hard to see and difficult to understand. But that's what most coaches are doing.


That is a huge opportunity for you. Joining that 3% is well within your reach. And that's just part of work I'll do for you.

I reviewed 100 Forbes Coaches Council Members to see how well they did at calling out to their ideal clients.

These coaches were all established and very competent, but I saw the same thing over and over.


A reluctance to market or a Frankenstein approach that created more confusion than clarity.


And remember, your clients have thousands of coaches looking for their attention. Clients will ruthlessly dismiss anyone with fuzzy messaging.

How did our 100 coaches do?

Only 3% had strong, clear, cross-platform messaging that did a good job at calling out to and engaging their ideal clients. That brings us to why most coaches worry about being invisible.

You can't be visible if your own marketing makes you hard to see and difficult to understand. But that's what most coaches are doing.


That is a huge opportunity for you. Joining that 3% is well within your reach. And that's just part of work I'll do for you.

I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.


It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.


What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.

Coaches with weak niche positioning: 36%

Coaches with weak niche positioning: 36%

No or weak value proposition: 70%

No or weak value proposition: 70%

Strong value proposition alignment: 12%

Strong value proposition alignment: 12%

A good or strong lead magnet: 11%

A good or strong lead magnet: 11%

Coaches with strong, clear and consistent messaging: 3%

Coaches with strong, clear and consistent messaging: 3%

Go from hard to find to impossible to miss.

Go from hard to find to impossible to miss.

Go from hard to find to impossible to miss.

You can do the work and you have the expertise, but like the tree falling in the woods, what if there's no on there to hear you?

And if they do get seen, their value is buried so deep on page two that their ideal clients never get to see it.


That's marketing that's keeping you hidden and undervalued.

Good news is, you can fix that.

The first step is to identify what need changing. The second is to know what to do.

That's what the Elite Coaches Visibility & Value Audit hands you.

A concise audit with recommendations that you can act on right away.

“Paul is like no other business development coach, mentor, consultant or advisor you’ll ever meet. His ability to “see”—both what is and what could be—is unparalleled.”

“Paul is like no other business development coach, mentor, consultant or advisor you’ll ever meet. His ability to “see”—both what is and what could be—is unparalleled.”

Paul really got me as a person and was able to pinpoint the reasons my business was stuck on a plateau. He helped me figure out how to reposition my business to attract my ideal clients. 


Even before we finished our sessions, a company on my dream client list cold-messaged me about my services. That proved pivotal to my business. 


Thanks to Paul, I leveled up my business to provide the kind of premium, white-glove service I enjoy—and get compensated accordingly.


Paul is as intuitive and empathetic as he is analytical and razor-sharp. Your eyes will be opened, and the truth you’ll uncover will compel you to meaningful, purposeful action.



I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.


It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.


What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.

Vesna Mirosavljev |B2B Marketing Consultant

Transform how clients see, understand and value you. In a just one week.

Transform how clients see, understand and value you. In a just one week.

Transform how clients see, understand and value you. In a just one week.

A lot of coaches want to write their own copy.

I think that's a good thing (it's how I started). But you can't go it alone.

Marketing, and especially copywriting, is just like coaching. It's a profession that requires deep domain expertise. (Both are deceptively easy but you don't know what you don't know.)


That's where I come in.

A lot of coaches want to write their own copy.

I think that's a good thing (it's how I started). But you can't go it alone.

Marketing, and especially copywriting, is just like coaching. It's a profession that requires deep domain expertise. (Both are deceptively easy but you don't know what you don't know.)


That's where I come in.

You'll wield the pen and I'll make sure you have everything you need to be your own best copywriter.

You'll get a comprehensive report on what you can keep and what must change in your existing marketing. Plus a detailed writing plan and feedback from me as you go.

All wrapped in a simple and effective marketing strategy.

You'll wield the pen and I'll make sure you have everything you need to be your own best copywriter.

You'll get a comprehensive report on what you can keep and what must change in your existing marketing. Plus a detailed writing plan and feedback from me as you go.

All wrapped in a simple and effective marketing strategy.

Amazing changes and a deep ability to handle expert material

I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes. 


He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing. 


He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly. 


He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client. It was a great deal of work and he did it very efficiently. 


It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any professional or business.



I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes. 


He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing. 


He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly. 


He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client. It was a great deal of work and he did it very efficiently. 


It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any professional or business.



I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.


It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.


What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.

Dr. Dominika Farley |
Cognitive Behavioral Therapist

Professional copy and custom strategy. Crafted around the most valuable asset in your business. You.

Professional copy and custom strategy. Crafted around the most valuable asset in your business. You.

Professional copy and custom strategy. Crafted around the most valuable asset in your business. You.

Many top coaches prefer to partner with a reliable copywriter to get professional copy and strategy.

You and I will work together to perfect your core messaging and devise a strategy that works for you.

Then I'll do the writing with you-in-the-loop.

You'll get…

  • your website and LinkedIn (or alternative) profile copy

  • end-to-end marketing strategy

  • lead magnet outline

  • ideal client persona (AI model you can chat with)

  • key market reports

  • brand messaging handbook

  • 12 months post-project support

Step away from the crowd and turn your expertise into prestige. This is about next-level growth and achievement.

Step away from the crowd and turn your expertise into prestige. This is about next-level growth and achievement.

Step away from the crowd and turn your expertise into prestige. This is about next-level growth and achievement.

Whether you run solo practice or a boutique coaching agency, there's a moment when you're ready for more.


There is a bigger stage out there, and you've probably had your eye on it.

Where coaches sell $25k six-month advisory package or a $10k-a-seat VIP event.

And you've probably figured out that owning that space is a combination of earned expertise and rarefied status.

The expertise is your part of the equation. Together, we can work on your status.


That may be converting what's in your head into high-value Intellectual Property. Or out-of-the-ordinary profile raising.

We'll build your path around you. No shortcuts, no templates. This is high-end, deep work.

That's what elite clients look for when you're offered a seat at the table.

“We’ve worked with Paul on developing an online marketing strategy for our financial advice model for young doctors.”

He’s helped us optimize our prospect funnel by making clear how we can use marketing to attract those prospects who may want what we’re offering without cluttering our lists with those who won’t.


His perspective is that marketing shouldn’t simply return the maximum number of unqualified names, but rather actively encourage and qualify the right prospects while weeding out the wrong ones.


This protects our time and attention.


Beyond the technical, Paul is easy to work with and has an amiable assertiveness that keeps us from wandering off into the weeds.



I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.


It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.


What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.

Jim Hemphill |
CEO, TriageMD | Financial Consultants

For when you need more than artificial guesswork

For when you need more than artificial guesswork

For when you need more than artificial guesswork

I like AI. I use it every day.


But… I don't trust it.


I simply can't rely on it to solve problems that impact my business or bank account. (Go ahead and ask it. It'll tell you exactly the same thing).


Instead, I talk to my business coach. We've been in the trenches together for 3 years and she's a bona fide expert.


I want real expertise. I can do the same for you.

Here are some examples of what we can do in a 60-minute call…


  • Pressure-test a new offer before you launch

  • Brainstorm a new lead-generation strategy

  • Clear a bottleneck in your lead flow

  • Spot the gap in your new copy

  • Reinvigorate your lead magnet


On-demand expertise that's a lot cheaper than bad advice.

Clarity and a clear way forward on your biggest challenges

We consulted with Paul on our client acquisition strategy as we were unsure how to position ourselves in our niche and market our experience and capability. 


Paul helped us focus on our present and future visions for our business. He was very methodical, thought-provoking and his supportive and challenging style were just what we needed. 


We would certainly recommend working with Paul if you are looking for a marketing 2.0 reboot; a fresh approach focused not just on your current requirements, but also on your mid and long-term goals. 


Thanks, Paul!



I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.


It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.


What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.

John Condon |
Healthcare Services Consultant

Contact

Like to see what we can achieve in a first project?

15-20 minutes. That's all it takes to see if there's potential to do some great work together.

No obligations or expectations.

Just an informal chat and you decide what happens next.

Contact

Like to see what we can achieve in a first project?

15-20 minutes. That's all it takes to see if there's potential to do some great work together.

No obligations or expectations.

Just an informal chat and you decide what happens next.

Contact

Like to see what we can achieve in a first project?

15-20 minutes. That's all it takes to see if there's potential to do some great work together.

No obligations or expectations.

Just an informal chat and you decide what happens next.

Prices shown are net of tax. Applicable VAT, GST/HST, or other local sales taxes will be added at invoicing based on the buyer’s location and tax status.

I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.


It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.


What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.